The Year Finance Stopped Being Optional: How 2025's Quiet Revolution Sets Up 2026's Acceleration
- rozemarijn.de.neve
- 18 hours ago
- 5 min read

From regulatory breakthroughs to instant payments everywhere, 2025 delivered the infrastructure that makes 2026's predicted innovations inevitable
Consider a typical cross-border euro transfer; On January 1st, 2025, sending €1,000 from Berlin to Barcelona took three days and cost €35. Today, it takes 10 seconds and costs nothing. A year ago, operating crypto services in Europe meant navigating 27 different regulatory regimes. MiCA is creating a single passportable licence across the EU, with the regime fully biting from 2026. Twelve months ago, AI in banking was mostly chatbots. Today, 93% of Lloyds Banking Group's staff who use AI save 46 minutes daily using Microsoft Copilot (Lloyds Banking Group, 2025).
These aren't isolated victories. They're coordinates on a map showing where finance is heading.
2025: The Year Finance Infrastructure Upgraded
2025 marked fintech's graduation from startup disruption to essential infrastructure. Two achievements stand out for reshaping the entire European financial system.
First, Europe's regulatory framework finally caught up with innovation. The Markets in Crypto-Assets Regulation (MiCA) key CASP provisions start applying on 30 December 2024, and within eight months, 54 crypto-asset service provider authorisations were processed across 11 EU jurisdictions (European Banking Authority, 2025). Meanwhile, the EU AI Act's first legally binding obligations came into force on February 2, 2025, with high-risk AI requirements following on August 2, 2026 (DLA Piper, 2025). The first obligations: bans on prohibited AI uses and AI literacy rules, apply from 2 February 2025, GPAI rules from 2 August 2025, and most high-risk AI obligations from 2 August 2026, with some product-linked cases extended to 2027. For compliance teams across Europe, guesswork gave way to clear rulebooks.
Second, instant payments became the new normal. On October 9, 2025, the EU's Instant Payments Regulation mandated that all euro-area payment service providers that offer regular euro credit transfers, offering standard credit transfers, must provide SEPA Instant payments priced no higher than standard credit transfers. This created a 10-second settlement, available 24/7/365, with mandatory payee verification to prevent fraud (European Central Bank, 2025).Â
Real-time payment isn't a premium feature anymore; it's the baseline expectation.
The Mainstreaming Moment for Embedded Finance
What seemed experimental in January 2025 became operational necessity by December.Â
Embedded finance exploded to a market size between $112 and $148 billion in 2025, with projections showing 12% to 31% compound annual growth through 2033 (HSBC Innovation Banking, 2025). Banking disappeared into the platforms where people already spend their time. Your morning coffee app became your payment provider. Your accounting software became your lender. Financial services stopped being a destination and became invisible infrastructure.
AI transformation accelerated beyond projections. By January 2025, 54% of financial services firms had deployed AI initiatives, up from 40% a year earlier (S&P Global, 2025). Global AI spending in financial services reached $35 billion in 2024, up from $28 billion in 2023, with the AI fintech market projected to hit $79.4 billion by 2030 (Fintech Futures, 2025).
At Lloyds Banking Group, 30,000 colleagues now use Microsoft 365 Copilot; 93% of them are regular users, with early analysis showing average time savings of around 46 minutes per day. The bank reports genuine productivity gains, not pilot programme promises (Lloyds Banking Group, 2025). The conversation shifted from "should we use AI?" to "how do we govern it?"
Finance Initiatives That Actually Delivered in 2025
Cutting through 2025's hype reveals what created lasting value.
Biometric authentication reached mainstream adoption with the market hitting $46.38 billion and over 2 billion biometric payment transactions projected globally. Crucially, 83% of consumers now perceive biometric payments as safer than traditional PINs or passwords (Juniper Research, 2025).Â
Security and convenience finally aligned.
Tokenisation moved from crypto speculation to serious infrastructure. Recent reports estimate today’s tokenised real-world asset market at roughly $0.5-0.6 trillion in notional value, with Standard Chartered forecasting $2 trillion by 2028 (Standard Chartered, 2025).
The UK Treasury advanced its Digital Gilt Instrument pilot, aiming to deliver the first government bond on blockchain via distributed ledger technology (HM Treasury, 2025).
Even the funding environment showed maturity. While H1 2025 saw the lowest global fintech funding since H1 2020 at $44.7 billion, AI-related fintechs attracted $7.2 billion, nearly matching all of 2024 in just six months (KPMG, 2025). Less froth, more focused infrastructure investment.
2026: The Year The Financial Acceleration Begins
The financial foundations laid in 2025 make for some highly promising predictions for 2026 and where financial innovation in Europe will go next.
Implementation Becomes Everything
The regulatory framework switches from adoption to enforcement. MiCA's an 18-month transitional period runs into mid-2026, with some NCAs choosing shorter windows, meaning no licence equals no business by 2026 (Norton Rose Fulbright, 2025). The AI Act's high-risk system obligations hit in August 2026, forcing every bank to map and remediate their AI deployments (European Banking Authority, 2025). Financial institutions won't debate whether to comply; they'll compete on how well they implement.
AI Becomes the Control Environment
Gartner forecasts 90% of finance functions will deploy at least one AI-enabled technology by 2026, while over 80% of enterprises will have GenAI APIs in production, up from less than 5% in 2023 (Gartner, 2025). AI stops being a productivity tool and becomes part of the risk framework itself. Supervisors will treat AI as a systemic theme, not an innovation curiosity.
Tokenisation Gets Serious
The European Central Bank expects digital euro pilot exercises could begin in 2027 if legislation passes during 2026 (European Central Bank, 2025). Combined with advancing wholesale CBDC trials and tokenised market infrastructure, every institution faces a strategic choice: experiment now or scramble to catch up later. This isn't about cryptocurrency speculation anymore; it's about the fundamental redesign of market infrastructure.
Cross-Border Goes Instant
Project Nexus, linking instant payment systems across continents, expands beyond its initial Asian cluster. With instant payments now standard within Europe, competition shifts to cross-border corridors and who controls the interface. The battle won't be about speed or price, already commoditised, but about data ownership and customer relationships.
The Preparation Imperative
Three actions separate 2026's leaders from its followers:
Build implementation roadmaps now. Compliance deadlines are fixed. Systems integration takes longer than expected. Start yesterday.
Establish AI governance before regulators force it. Model risk management, bias detection, and explainability aren't optional extras anymore.
Run tokenisation experiments. Even small pilots provide learning that money can't buy later. The question isn't if you'll need this capability, but when.
Laying the Groundwork for a European Finance Renaissance?
In 2025, finance finally delivered on decades of digital promises. Real-time payments work. AI delivers measurable productivity. Regulatory clarity exists. Tokenisation shows genuine utility beyond speculation.
In 2026, the question isn't whether you'll adopt these technologies. It's whether you'll lead with them or scramble to keep up with competitors who started preparing today.
The infrastructure is built. The rules are written. The only variable left is execution.
What will you choose, and who will you be, when the acceleration hits?
Translating Complexity into Engaging Narrative Arcs
At Contentifai, we translate complex fintech innovation into narratives that resonate with sophisticated audiences. We articulate not just what you're building, but why it matters. Our human+AI content approach helps financial services companies navigate the shift from experimental technology to essential infrastructure. Whether you're implementing new regulatory frameworks or building tomorrow's financial systems, we help you tell the story of transformation.
Contact us to learn how we can help you share your expertise and inspire your users
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