Pix Automático Now Drives 28% of Nord Security's Brazil Revenue

Six months after switching on recurring payments through Brazil's instant payment rail, Nord Security is processing more than a quarter of its Brazilian payment volume via Pix Automático, a result that quantifies how quickly account-to-account recurring billing is displacing cards in the country. The cybersecurity firm, working through emerging-markets payments platform EBANX, reports that the feature accounts for 28% of its total payment volume in Brazil and has been taken up by 35% of its local user base.

Why are subscription businesses reaching for Pix Automático?

The pull is structural. Roughly 60 million Brazilians have no credit card, according to the Central Bank of Brazil, which means a large share of the population was effectively locked out of card-based subscription models. Recurring billing in Brazil has historically depended on either credit cards or automatic direct debit, the latter typically requiring payer and merchant to bank at the same institution. Pix Automático, the recurring extension of the central bank's Pix system, went live on 16 June 2025 and removes that barrier by letting any account holder authorise recurring debits once, after which transactions clear automatically.

For Nord Security, the operational case is sharper than reach alone. Approval rates for the company's merchant-initiated transactions on Pix Automático rose 20 percentage points over the six-month period, outperforming credit cards. Failed card charges, expired cards, and exceeded credit limits are persistent sources of involuntary churn in subscription businesses, and a higher-clearing rail directly protects recurring revenue. Nord Security continues to offer card processing through EBANX alongside Pix, reflecting a multi-rail approach rather than a wholesale switch.

How big is the underlying market?

Pix overtook cards as Brazil's leading e-commerce payment method in 2025, capturing 42% of online purchase value against 41% for cards, according to EBANX's Beyond Borders 2026 report, which draws on data from Payments and Commerce Market Intelligence (PCMI). PCMI projects Pix will grow at an 18% compound annual rate through 2028, reaching 50% of transaction value versus 36% for cards. The recurring layer is scaling faster still: EBANX internal data cited in the report puts Pix Automático's monthly growth at around 41% since launch.

Software is a primary beneficiary. EBANX data shows that eight in ten Brazilian companies transacting via Pix on its platform are micro-businesses, and 84% of those use the rail to buy software, a previously hard-to-reach SaaS buyer segment now opening to global providers. The wider Latin American SaaS sector is the fastest-growing in the world, and Brazil's market alone is projected to roughly double to USD 22 billion by 2027 at a 15% annual growth rate, per EBANX figures sourced from PCMI and Statista.

What does Nord Security gain?

NordVPN's parent operates a portfolio built almost entirely on recurring subscriptions, spanning password manager NordPass, encryption tool NordLocker, business network platform NordLayer, and eSIM service Saily. For a business of that shape, a recurring rail that both widens the addressable base and clears more reliably than cards translates fairly directly into revenue and retention. Kestas Saulis, Head of Payments at Nord Security, said the integration is already showing a direct impact on revenue and user growth while extending access to security tools for Brazilians who pay outside the card system.

EBANX, which has offered Pix Automático since the feature's launch, reports that more than half of customers using it across its merchant base are new users, suggesting the rail is expanding markets rather than simply migrating existing payers. Pix already represents 81% of business-to-merchant payments on EBANX in Brazil.

Why This Matters to FinanceX Readers

Brazil is the clearest live case of a central-bank-operated instant rail moving up the value chain from one-off transfers into recurring and B2B commerce, and Nord Security's six-month numbers convert that thesis into hard adoption and approval-rate data. For investors and operators in subscription, streaming, and SaaS businesses, the signal is that payment-method localisation in emerging markets is now a measurable lever on revenue, churn, and total addressable market, not a back-office detail. As Pix Automático compounds and similar rails such as UPI Autopay mature elsewhere, the merchants establishing recurring relationships now are likely to hold a durable advantage.