Splitit Launches Splitit Go, Extending Card-Linked Installments to Field Sales

Press release: Splitit has launched Splitit Go™, a mobile solution designed to bring card-linked installment payments into face-to-face sales environments. The product is aimed at sectors where higher-value purchases are often completed in person rather than online, including home services, healthcare, automotive, specialty retail, and professional services.

The launch addresses a gap in the installment payments market. While installment options are now widely used in e-commerce, many service-based transactions in the US still take place during in-person consultations, site visits, or showroom discussions. In these settings, affordability concerns can slow decision-making or reduce conversion.

Splitit Go enables merchants to offer installment plans on the spot through a smartphone, tablet, or laptop. Customers can receive the offer by QR code, text message, or email, review the terms on their own device, and complete the transaction using available credit on an existing credit card.

The company positions the model as an alternative to traditional buy now, pay later structures. Instead of requiring a new loan application or additional underwriting, the solution uses the customer’s existing credit card limit. According to Splitit, this means no separate credit application, no new credit check, and no need for merchants to redirect buyers to a third-party payment platform.

Alongside the mobile application, Splitit Go is also available as a headless infrastructure layer. Through a single API integration, merchants can embed card-linked instalment functionality into existing systems such as payment pages, CRMs, field service software, and project management platforms.

Splitit said the opportunity is particularly relevant in categories tied to high-value, discussion-led purchases, where flexibility at the point of decision can have a direct impact on conversion.

About the Company

Splitit is a payments company focused on card-linked instalment solutions. Its model enables consumers to pay over time using available credit on their existing credit cards, while allowing merchants to add instalment options without replacing their current payment infrastructure.

Why This Matters to FinanceX Readers

This launch reflects a broader shift in instalment payments beyond digital checkout and into real-world sales workflows. For payment providers, merchants, and investors, it signals growing interest in embedded finance tools that can support conversion in service-led sectors without introducing the friction of new credit origination. It also highlights how payments innovation is moving deeper into operational systems such as field service and CRM platforms.