Embedded Finance: Rewiring the Value Chain of Financial Services
By Dr. Manuel Thomet, Head Embedded Finance & BaaS at Synpulse Not long ago, accessing a financial product or service meant visiting a branch. Or navigating a standalone app. Today, that is changing fast. Financial services are becoming invisible, woven into the platforms, marketplaces, and everyday tools that consumers and businesses already use. From 2026, a new frontier is emerging: financial services are increasingly accessible through AI assistants such as ChatGPT, Perplexity, or Claude....
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