Jeremy Rodgers

By Jeremy Rodgers, Creative Director at Contentifai Every year in finance has its buzzword. The first half of 2026 had something rarer: a buzzword that started writing cheques. For two years, agentic AI lived in conference demos and proof-of-concept decks. This year it went to work. The clearest signal came in March, when Santander and Mastercard completed Europe's first live end-to-end payment executed by an AI agent, the first agentic payment carried out within a regulated banking framework...

By Jeremy Rodgers, Creative Director Contentifai Europe is overhauling its financial market infrastructure at a pace not seen in decades. The firms that communicate this change clearly will shape the market. The rest risk being shaped by it. What happens when the foundation of European finance gets rebuilt and most of the firms standing on it say nothing? That is the question facing exchanges, CSDs, clearinghouses, custodians, and the thousands of businesses that depend on them right now. The...

By Jeremy Rodgers, Creative Director Contentifai Embedded insurance is Europe's fastest-growing distribution model, with market growth of approximately 35% year on year. But as policies vanish into platform checkouts, the brands behind them face a question no API can answer: who remembers your name? Coverage at the Checkout Insurance is becoming invisible. Not in the way the industry always feared (people dropping cover altogether), but in a way nobody planned for. Across Europe, coverage is...